The Swanage & Purbeck Hospitality Association exists to support members' aspirations and ambitions for their businesses.
The owners of hotels, B&Bs, guest houses and other holiday accommodation formed the Association in order to increase our influence with other bodies and organisations, including the Town, District and County Council. In order to strengthen that influence, in 2008 we opened our membership to all those businesses in the district directly and indirectly involved in tourism and to date (August, 2010) we have over 60 member organisations. As a result of our size and strength we have become a key voice in the tourism sector who are always consulted when tourism is on the agenda of any local organisation.
Our aim is to improve our ability to attract visitors to Swanage & Purbeck and, in order to do this we acknowledge the need to strive continuously to improve the visitor experience while ensuring that we protect the unique qualities of the Purbeck environment. Only by doing this will we return Swanage and Purbeck to the top of the nation's list of 'must places to visit'.
This web site is a key element of our strategy. All our members are in business with their own agendas, strategies and objectives, but we have chosen to come together to put Swanage & Purbeck 'on the map.' The strategy is supported by a marketing strategy which attempts to exploit opportunities to generate interest in the area amongst journalists, having the web site address allows us to signpost Swanage & Purbeck during any articles we might feature in.
The Association committee meets monthly to monitor progress of the strategy and to discuss any issues or problems that need to be brought to the attention of statutory bodies.